Reviews as a Marketing Tool
Online reviews are now a significant aspect of online presence.The current trend of customers is to verify the quality and efficiency of goods and services a firm offers before proceeding to buy the same. Potential buyers do the product verification by looking at what other consumers have to say about the product. Though there are many types of reviews, Google reviews are very popular. customers tend to believe what other customers have to say that what the business has to say about itself. For potential customers, testimonials from fellow clients is what confirms or denies the image potrayed in a company’s branding. Testimonials and a company’s rankings are determinants of the actions that a potential customer may take. It would thus be important for businesses to find a way of having their satisfied customers share their experiences on their websites. Reviews that portray the business as reliable and experts in their field are likely to win the business more buyers.
One can prevent bad reviews from getting to their website by using the control tools in the plug-ins. This features are however, not applicable when using review sites such as Yelp and other websites like Amazon. Sometimes you might not agree with the reviews that you get but they could be eye openers to some oversights that need to be dealt with. Responding to negative reviews in a professional manner helps in upholding a company’s image. It is important to acknowledge clients who give positive feedback.
With today’s fast paced generation, only what is outstanding will keep them looking. Reviews are important because they capture the attention of readers and may drive them to reading an entire post. Good reviews from big brands can increase the credibility of a company to potential customers. Some small enterprises like Go-Forth Pest Control in Wilmington,NCare already making sales with this trick.
Google reviews are free unless a business is looking to increase flexibility and make work easier by buying additional plug-ins. Most applications have built in options that don’t require one to buy plug-ins. Google places reviews is one of such plug-in offered through Google. It can feature up to three reviews at one time. The review panel can be customized by changing some configurations and design options.
Yelp is also a famous review site.The credibility of reviews from Yelp is beyond question because of its security features. Yelp widget pro is an additional feature that clients get upon subscribing to WordPress. Facebook is also a social review site whose contents can be embedded to a website.
Types of reviews are not limited to the three covered here. The three review types are website friendly because they can be used with features readily available within website settings without having to purchase additional features.